5 Branding Mistakes You Didn’t Know You Were Making

Branding is kind of like dating

Don’t believe us? Well, if you want to attract customers and keep them coming back for more, you need to make a killer first impression, be consistent, and show up as your best self. Otherwise, things can go downhill fast.

Just like dating, if your brand feels a little all over the place or just a bit meh, potential customers might move on before they even give you a chance. You don’t want to get stood up on a first date because you brand looks underwhelming or confusing, right?

Here are five sneaky branding mistakes that could be working against you (and how to fix them!):

1. Your logo is having an identity crisis.

Imagine meeting someone for the first time, and the next time you see them, they’ve changed their entire look; new hair, different style, even a completely different vibe. Confusing, right?

That’s exactly what happens when your logo isn’t used consistently. If it’s changing colours, fonts, or aesthetics across different platforms, people won’t recognise it when they see it again and that means lost brand recognition.

The Fix: Get your brand on the same page. A brand style guide is your best friend here. It should include logo variations, placement rules, and colour guidelines to keep everything looking sharp and consistent.

2. Your font choices are all over the place.

Fonts are like your brand’s way of speaking. If one minute you’re giving polished and professional, and the next you’re cracking dad jokes in Comic Sans, it’s going to be a little confusing. Using too many fonts (or the wrong ones) can make your brand look chaotic and unprofessional.

The Fix: Stick to 2-3 fonts that complement each other and actually match your brand’s personality. Use them everywhere, from your website to your socials, so your brand voice stays clear and recognisable.

3. Your brand voice is sending mixed signals.

One day, your brand is fun and playful. The next, it’s ultra-serious and corporate. If your messaging keeps changing, it’s like dating someone who’s a different person every time you see them. Confusing = untrustworthy.

The Fix: Define your brand personality. Are you bold? Approachable? Quirky? Professional? Lock it in and keep it consistent across your website, social media, emails, and marketing materials. People should feel like they know your brand, no matter where they interact with it.

4. Your colour palette is… a lot.

Think of your brand colours like an outfit. Too many colours? Overwhelming. Mismatched colours? A little questionable. No consistency? No one’s going to remember your vibe.

The Fix: Choose a solid colour palette with primary, secondary, and neutral tones. Stick to it across everything, your website, social media, packaging, and marketing, so your brand is instantly recognisable.

5. You’re prioritising looks over substance.

Yes, aesthetics matter. But if your brand is just pretty with no real strategy behind it, people will lose interest fast. A stunning logo and a sleek website won’t mean much if they don’t connect with your audience or support your business goals.

The Fix: Branding isn’t just about visuals, it’s about strategy. Understand your audience, clarify your value, and make sure every branding decision has a purpose. Looking good is great, but making an impact? Even better.

Our final advice…

Branding and dating have one big thing in common: First impressions matter, but consistency is what builds trust. Avoid these mistakes, and you’ll create a brand that not only looks amazing but actually connects with your audience in a meaningful way.

Need help crafting a brand that turns heads for the right reasons? Let’s chat!