1. Avoid a name that could limit your business growth.
Picking too narrow of a name may cause you problems down the road. Imagine if Jeff Bezos had picked the name “OnlineBooks” instead of “Amazon.” So avoid names like “Wedding Dresses of Armadale” or “PhoneCases Unlimited.” You don’t want to limit your business to a particular product or a specific city.
2. Ensure the domain is available.
We always encourage our clients to ensure they secure both the “.com” and“.com.au” domain names for their business and use a redirect to ensure that potential customers end up on your site and not the site of another business.
Think of acquiring the .com name you want as a business investment. You can check on the availability of a domain name on sites such as GoDaddy.com. Chances are, someone may already own your desired .com name, but many domain owners are willing to sell their name for the right price.
3. Check social media.
Operating a successful business in the current age requires internet and social media marketing.
Once you have run a name through the domain search we mentioned on the previous page, you will want to check it on the social media platforms you plan to utilise. Namechk is a great website for ensuring brand and name consistency across all major social networking sites like Facebook, Twitter, YouTube, Instagram, TikTok, Pinterest and Linkedin.
4. Assess if the name is catchy.
Sometimes names seem fine on paper, but sound awful when said aloud. Just make sure to say it aloud… a lot and make sure this isn’t a “she sells seashells on the seashore” situation. People need to say the name on the phone, videos or in conversation.
Obviously, you don’t want a boring name for your business, but you also don’t want to choose something that’s too “out there.” You want your employees to be able to say where they work without hesitation, and you want your name to resonate with your target audience.
Naming your business is a crucial step in building your brand’s identity. By reflecting your brand’s values, keeping it simple, considering future growth, and conducting thorough research, you can select a name that will set you on the path to success. Remember that your business name will be with you for the long haul, so choose it wisely and make it count.