The client
Wow-Mee, an innovative online marketplace, introduces a virtual change room using your computer or phone camera, enabling users to try before they buy. Chandan worked with us to create for an upscale, fashion-forward branding that embodies their mission to make fashion accessible and sustainable.
The Brief:
the struggles
To ensure the Wow-Mee logo had a standout presence in a market dominated by black and white aesthetics. It needed to convey clarity and directness, aligning seamlessly with the business mission centered around fun and reducing fashion waste.
The goal
To align with Chandan’s vision for an upscale, fashion-forward brand that encapsulates Wow-Mee’s commitment to accessible and sustainable fashion. A crucial element of the logo was to feature a simple type-based design, integrating the W as the M. Inspired by the 2022 color of the year, Ultra-Violet, Chandan wanted a modern and vibrant aesthetic. The website needed to articulate the AI software intricacies clearly while maintaining clear categorisation of product ranges and showcasing strategic partnerships with Wow-Mee.
The Process and Outcome:
The Wow-Mee logo was strategically designed to stand out in a market saturated with black and white aesthetics, emphasising clarity and directness in line with the brand’s mission of fun and reducing fashion waste.
Together with Chandan’s vision for an upscale, fashion-forward brand promoting accessible and sustainable fashion, the logo features a simple type-based design, cleverly integrating the W as the M. Inspired by the 2022 color of the year, Ultra-Violet, the aesthetic is modern and vibrant. The website was meticulously designed to convey the intricacies of the AI software while ensuring clear categorisation of product ranges and highlighting strategic partnerships with Wow-Mee.
Chandan continues to be a valued long-term client, engaging with us across diverse projects for Wow-Mee and his other business, ShopExp, which on creating Smart Mirrors featuring an Augmented Reality fitting room, utilizing photorealistic VR technology.
CLIENT TESTIMONIAL
Have been working with Nat and team for a long time now and their quality of work too good.
Have been working with Nat and team for a long time now and their quality of work too good, hence this long term relationship with them I highly recommend. Very professional and knowledgeable in their space.
