The client
Moonah Tree Capital, a family-owned property development and investment firm, needed a distinctive brand identity to effectively enter the market. Recognising the importance of this initiative, we developed a unique logo and an engaging website through strategic solutions, positioning the company for success and enhanced market presence.
The Brief:
the struggles
One of the primary challenges in this project was creating a strong logo that incorporated the Melaleuca lanceolata, commonly known as the Moonah tree, which has intricate details.
The goal
To create a modern, memorable logo that effectively incorporated the Moonah tree, ensuring it was detailed yet not overly complex. Additionally, the project aimed to create a user-friendly, visually appealing website that would enhance Moonah Tree Capital’s online presence, attract potential clients, and engage visitors. Achieving a balanced brand identity that conveyed sophistication and appealed to a broad audience was crucial for establishing a strong market presence.
The Process and Outcome:
Throughout the process, we collaborated closely with Scott and Felicity Thomas, understanding their vision and aspirations for the brand. Together, we explored various design concepts and strategies to ensure the final outcome aligned with their objectives.
In terms of branding, we opted for a sophisticated green colour palette, symbolising growth, prosperity, and the natural world—reflective of their diversified investment strategy. Utilising different shades of green added depth and versatility to the brand identity, while maintaining a sense of cohesion and elegance.
Typography played a pivotal role in conveying the high-end nature of Moonah Tree Capital’s business. We selected fonts that exuded refinement and professionalism, complementing the overall aesthetic and reinforcing the company’s commitment to excellence.
In addition to branding, we collaborated on developing a website that showcased Moonah Tree Capital’s projects and achievements. The website served as a digital portfolio, highlighting their expertise and track record in property development and investment.
The outcome of our collaboration was a cohesive and impactful brand identity that resonated with Moonah Tree Capital’s values and aspirations. By seamlessly integrating the iconic Moonah tree, we achieved a timeless yet contemporary look that embodies the essence of their business.
CLIENT TESTIMONIAL
Fifth Design Studio helped us with our branding and website, and we were so happy with their service.
Fifth Design Studio helped us with our branding and website, and we were so happy with their service. Their clear, direct communication was really appreciated, so we always knew exactly what to expect and what we were paying for. They have also been so helpful in the follow up period, always responding promptly and keen to assist.
I’d recommend them to others looking for a well rounded website and marketing team.
– Felicity Thomas, Moonah Tree Capital
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