The client
PMP Accounting is a boutique accounting firm with a contemporary vibe. They approached us after attempting to rebrand with designs created in-house that seemed to miss the mark.
We took the time to understand their needs and identify the right package. Then, we worked closely with PMP Accounting to create a complete rebrand, including a unique logo, colour palette, stationery designs, social media assets, and editable brand assets.
The Brief:
the struggles
PMP Accounting were completely rebranding and had attempted to create a new logo and aesthetics themselves. However, they felt that their designs lacked the sophistication and elegance they wanted for their new brand.
The goal
Understand the new brand and deliver an entire suite of assets that PMP Accounting could easily implement across all platforms.
Rebranding a business is exciting yet nerve-wracking. But, when done correctly, it can take your business to the next level with more significant opportunities.required social media assets to help her achieve an effortlessly cohesive brand presence online.
The Process and Outcome:
We felt it was essential that we understood PMP’s reasons for rebranding and the ideas they had previously attempted to incorporate. In addition, it was important to them that their logo included a unique “M” that was interesting, legible and easily identified as an “M”.
We loved the opportunity to get creative and craft unique font elements in their branding, combined with a palette based on colour psychology for their brand. The result was a sophisticated colour palette of navy and gold dappled across a suite of elegant brand assets.
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