The client
Raw Beauty Box is an eCommerce brand, who initially faced brand recognition challenges stemming from inconsistent branding and amateur aesthetics caused by a DIY approach to their branding and packaging. When Marcus, the founder, recognised the need for professional branding and graphic design, he reached out to us. Initially, we began with a packaging refresh project, but it evolved into a long-term partnership where we overhauled the entire brand aesthetic.
The Brief:
the struggles
The brand was growing but it was time to level up the aesthetic to help Raw Beauty Box be recognised as a reputable brand by larger audiences.
The goal
Grow the Raw Beauty Box brand equity with a professional logo, brand colours, packaging, website and cohesive social media aesthetics.
We quickly identified the need for a complete brand refresh and website update. In addition, Marcus wanted the brand’s social media to look cohesive and professional, so we added social media graphics and illustrations to the brief.
The Process and Outcome:
We kicked off with a complete analysis of the Raw Beauty Box brand, product aesthetics such as labels, and digital presence, then collated our findings to develop a brand proposal.
The research phase enabled us to determine the best approach to refreshing Raw beauty Box’s entire look and feel.
Once Marcus signed off on our initial concepts, we refined and delivered design assets that took the Raw Beauty Box brand from a “cottage industry” hobby business to a polished eCommerce brand.
Marcus and his team now work with our studio monthly to create design assets, website updates, and new packaging as Raw Beauty Box continues to grow.
CLIENT TESTIMONIAL
I highly recommend her to anyone looking for a professional service and amazing quality graphic design services.
Fifth Studio Design Studio’s work is outstanding, nothing is too hard and the quality of her work speaks for itself. I highly recommend her to anyone looking for a professional service and amazing quality graphic design services.
– Marcus Burgess, Raw Beauty Box
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