The client
Bon Voyage Credit Repair is a small business dedicated to helping their clients achieve their financial dreams. They remove negative data from credit files to help boost applicants’ overall credit scores and creditworthiness, putting them into the prime lending space.
The Brief:
the struggles
Daniel, owner of Bon Voyage Credit Repair, struggled to establish a strong brand identity. His first design service failed, providing only a single logo on a white background without a cohesive strategy, colour palette, fonts, or imagery. This lack of essential branding elements hindered his ability to effectively convey his company’s mission and values to potential clients.
The goal
Recognising the need for a strong brand identity, Daniel enlisted Fifth Studio Design to create a comprehensive branding strategy for Bon Voyage Credit Repair. He aimed for a brand that conveyed transparency, trust, and vibrancy, along with a user-friendly, visually appealing website to clearly communicate their services and attract clients.
The Process and Outcome:
We began by discussing Daniel’s vision and goals for Bon Voyage Credit Repair, focusing on three key areas:
Colour Palette Development:
We explored and refined colour schemes to convey trustworthiness and optimism, selecting a bright and inviting palette.
Typography and Imagery:
We chose fonts that complemented the colours and enhanced readability, along with imagery that reflected the company’s commitment to clear and transparent services.
Website Design and Development:
Using the new branding elements, we designed an aesthetically pleasing, easy-to-navigate website that clearly outlined the services offered.
We maintained close communication with Daniel throughout, ensuring the design aligned with his vision. Our collaboration resulted in a cohesive, compelling brand identity that effectively communicates the company’s mission and values. The new colour palette and typography create a vibrant, trustworthy image, and the user-friendly website clearly outlines Bon Voyage Credit Repair’s services.
Daniel was extremely satisfied with the results, which exceeded his expectations. The rebranding and new website have enhanced Bon Voyage Credit Repair’s connection with its target audience, boosting credibility and appeal in the credit repair industry. This project underscores the importance of a well-developed brand identity in achieving business goals and highlights the value of investing in professional design services.
CLIENT TESTIMONIAL
Strongly recommend Natalie and her team.
Strongly recommend Natalie and her team. Have used the Fifth team a few occasions on a few different types of projects – they have delivered great results for a great price on every occasion. Will happily keep using Natalie and the Fifth team on future projects as my business grows. Overall great experience.
