The client

Fruit me is a brand designed to encourage healthy eating habits with the help of Miracle Berry products. Miracle Berry is A West African berry that temporarily masks your taste buds and make anything sour or bitter taste sweet 100% naturally.

Project Details

Chosen package: branded at first sight + marketing collateral + social media

Summary of deliverables:

Logo Design, label design, packaging design, stickers design, social media posts design, UGC, image retouching, product photography.

Fruit me - Banner - Marketing Collateral
Fruit me - Image - Stickers
Fruit me - Image - Miracle Berry

The Brief:

the struggles

Aaron, the visionary behind Fruit Me, approached Fifth Studio Design with a pre-designed brand and packaging, eager to infuse it with a touch of modernity and minimalism. His concept already included an iconic representation of nature with a leaf, but Aaron was intrigued by the idea of seamlessly incorporating a berry into the logo for an added element of freshness.

The goal

The overarching goal was to redefine the visual identity of Fruit Me, making it both modern and minimalist while preserving its natural and fresh appeal.

Horizontal Logo (Full Colour)
Watermark Logo (Full Colour)
Stacked Logo (Full Colour)
Fruit me - Banner - Boxl

The Process and Outcome:

In the transformative journey of revitalising Fruit Me’s brand identity, Fifth Studio Design collaborated closely with Aaron, the creative force behind the business. Armed with a pre-designed brand and packaging, Aaron sought to infuse a contemporary and minimalist touch, elevating the brand’s essence while maintaining its natural and fresh appeal.

Our collaborative efforts with Aaron commenced with a meticulous exploration of colour palettes, delving into various brand concepts until we unearthed the one that truly encapsulated the unique spirit of Fruit Me. The resulting logo achieved a harmonious balance, marrying modernity and minimalism with the brand’s inherent natural freshness.

Once the logo was perfected, our focus shifted to the pivotal component of the rebrand – the packaging design. From intricately crafted boxes to thoughtfully designed sachets and labels, we curated a diverse array of packaging solutions for Fruit Me’s myriad products. This comprehensive approach ensured that every product conveyed the brand’s revitalized visual identity.

Throughout the years, our collaboration with Aaron extended beyond the initial rebranding phase. We continued to contribute to Fruit Me’s vibrant online presence by creating engaging social media posts, fostering user-generated content (UGC), and capturing stunning product photography. This sustained effort aimed at perpetuating the brand’s colorful and fresh image, showcasing the enduring success of the collaboration between Fifth Studio Design and Aaron in shaping and preserving the essence of Fruit Me.

Fruit me - Image - Miracle Berry 2
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