Chilli and spice - logo banner

The client

Jade & Steve are the creative minds behind Chilli & Spice! It’s more than just chilli products—it’s a flavourful, love-infused culinary adventure. Back in mid-2020, they dreamed up Chilli & Spice, aiming for a brand that’s not just unique but universally appealing. From its pastel colour palette to the logo, style guide, and packaging—everything in this brand oozes warmth, reflecting the love poured into each bottle. It’s all about heart and flavour combined!

Project Details

Chosen package: branded at first sight

Summary of deliverables:

Logo Design, label design, packaging design, stickers design.

Chilli and spice - packaging design
Chilli and spice - logo format
Chilli and spice - signage

The Brief:

the struggles

Jade and Steve envisioned a distinctive logo, combining a unique font with a cursive script for the tagline. They sought to infuse the logo with the essence of chili-fire while adhering to a minimalistic approach. They also wanted to create a label with some sort of transparency so the product can be seen.

The goal

The overarching goal of this creative endeavour was to encapsulate the vibrant essence of Chilli & Spice within its visual identity.

A crucial element of the logo was to feature a bold type-based design, integrating the fire element as the icon.

Chilli and Spice - logo format 1
Chilli and Spice - Logo format 2
Chilli and Spice - logo format 3
Chilli and spice - moodboard
Chilli and spice - stickers design

The Process and Outcome:

In the creative process of shaping Chilli & Spice’s distinctive logo, we embarked on a collaborative journey with Jade and Steve. Their vision was clear: a logo that seamlessly blended uniqueness, minimalist, and the brand’s fiery spirit. To achieve this, we carefully selected a unique font, coupled with a sans serif font for the tagline, to capture the essence of Chilli.

The outcome is a logo harmoniously blending uniqueness, minimalist, and the fiery spirit encapsulating the brand. The colour palette, designed for social media and the website, portrays various themes, with the fire element delicately and playfully at its core. Through collaborative efforts among the studio, Jade, and Steve, we successfully crafted a logo that mirrors the passion poured into every bottle, capturing the essence of Chilli & Spice. Accompanied by a captivating and minimalistic label, the brand’s visual identity is complete.

Chilli and spice - logo formats with background
Chilli and Spice - logo formats colour
CLIENT TESTIMONIAL

Natalie was invested, not just in our brand but in our product and the story we were hoping to tell through design.

Natalie and the Fifth Studio team developed the branding for our product, Chilli & Spice Co. From the start of the process, Natalie was invested, not just in our brand but in our product and the story we were hoping to tell through design. We’re so happy with the end result – our experience and our product’s beautiful branding is testament to the team’s ways of working, professionalism and skill.

– Jade & Steve, Chilli & Spice Co.

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