Miranda is a long-term client of ours, working with us on several of her businesses branding from logo, branding, social media content and websites. On this occasion, she worked with us on comprehensive rebrand for her clinic, encompassing a name change, fresh colours, and fonts.
The objective was to strike a balance between maintaining elements from the old branding for consistency with existing customers and introducing new fonts and colours that aligned with the clinic’s updated direction. A vital aspect involved ensuring harmony in the colour palette across Miranda’s various businesses, facilitating a seamless appearance in collaborative efforts like social posts and courses.
The creation of a simple font-based logo with subtle character aimed to match the custom furniture in the Albert Park Clinic. Additionally, the incorporation of a stylised symbol representing an embryo resonated with Freyja’s specialisation in fertility and female health.
We continue to work with Miranda monthly through our Monthly Retainer program, collaborating on various ongoing projects, including custom social media posts, document design for clinic patients and staff, signage, and website updates as needed.