The client

JFP Virtual Solutions is a Virtual Assistant brand headed by Jilska Payoe, supporting female-led businesses in the health and wellness space. With her finger on the pulse of the digital world, Jilska understood the importance of leading her business with professional stand-out-from-the-crowd kind of branding.

Project Details

Chosen package: Notorious Brand.i.g

Summary of deliverables:

Logo & Branding, Style Guide Cheatsheet, Business Cards, Email Signature, Social Post Templates, Instagram Highlight Covers, Profile Images for Social media

JFP Case Study 1
JFP Case Study 2
JFP Case Study 3

The Brief:

the struggles

Jilska didn’t want her brand to blend into the common aesthetics found in her industry. She has also previously invested in a logo with another designer that she was unhappy with.

The goal

Create a simple yet sophisticated logo and branding for Jilska’s start-up brand JFP Virtual Solutions by working closely with Jilska to ensure she is happy with the outcome.

Jilska told us that the Military Green colour caught her eye as she did not want the typical pinks and soft hues commonly found in her industry. The palette for JFP Virtual Solutions needed to be bold and dramatic. Additionally, Jilska required social media assets to help her achieve an effortlessly cohesive brand presence online.

JFP Logo 5
JFP Logo 4
JFP Logo 6

The Process and Outcome:

As with many clients, Jilska had previously invested in a logo with another studio that didn’t meet her expectations. We took the time to understand Jilska’s vision for her new brand and identified an elegant font-based icon as the perfect approach to her logo. After working collaboratively with Jilska, we played with colour to find the perfect purple to complement her green palette.

The result was a beautifully curated, functional suite of branding assets that Jilska found easy to implement across her digital platforms, email, and business cards. We loved working on this project and enjoyed the opportunity to creatively break away from the typical palettes found in Jilska’s industry.


They nailed the brief and I was totally blown away!!

The team at Fith Studio Design Co. were truly amazing! I reached out to them to help me with my start-up business and the entire experience was so professional. They nailed the brief and I was totally blown away!! The attention to detail, design ideas and willingness to listen to what I wanted was so refreshing. I have had so much positive feedback about my branding and design. I would recommend them 100% and will definitely use them again.

– Jilska Payoe, JFP Virtual Solutions

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First, they’ll notice your brand. Then, they’ll listen to your message. Finally, they’ll invest in your offer.