Paula-Jane presented us with a clear vision for her logo and branding. Our challenge was to bring this vision to life while allowing for future development on social media and her website, incorporating elements like colour, fonts, texture, and symbols.
Maintaining a delicate balance between representing Paula-Jane’s femininity and ensuring inclusivity for all, including males and the LGBTQ community, was a top priority. Throughout our creative process, we explored unique fonts and textures to construct a cohesive and visually appealing brand kit for Flowing Into Self.
The font chosen for the logo, designed to be unique and seamlessly flowing into the letters, was created to provide Paula-Jane with the flexibility to use it consistently on her website, contributing to a clean and unified brand presence.