Branding and Website Design for a Sports Technology Brand
The client
RunUp Performance is a sports technology brand redefining how teams monitor athlete fatigue. Founded in 2025, the company created a streamlined software solution that extracts key insights using equipment teams already own. Their point of difference is simple but powerful – the GPS unit remains in its traditional upper-back location, making monitoring more efficient and far less disruptive. RunUp Performance exists to make data smarter, faster and easier for performance staff.
The Brief:
the struggles
They wanted a brand that felt clean, modern and bold, with a strong sense of progression and movement. The goal was to reflect their personality—bold, determined and driven by advancement—while remaining approachable and trustworthy for performance staff.
The key objectives were:
- Develop a logo and visual identity grounded in modern sports tech
- Create a full suite of brand assets including social templates, email signatures and letterheads
- Build a semi-custom website showcasing the software, the testing protocol and service packages
The goal
To establish a cohesive brand ecosystem that communicates innovation and clarity while remaining clean and minimal. RunUp Performance needed a brand that feels fast and future-driven, with strong visual consistency across print, digital and product applications.
The Process and Outcome:
Visual Identity & Logo Design
The logo takes inspiration from forward momentum, data flow and progression. Using Syncopate as the hero typeface and Montserrat for supporting text, the identity blends sharp geometry with clean readability. The arrow element integrated into the typography reinforces movement and direction without being overbearing.
Alternative logo lockups and a circular monogram ensure strong versatility across digital, apparel and software environments.
Colour Palette
RunUp Performance’s palette is energetic and modern, combining electric purples, aqua, deep charcoal and cobalt tones. This mix balances high-tech energy with professional clarity. Red was intentionally avoided to differentiate from competitors like SpeedSig. The palette ensures bold contrast and strong presence across dark UI layouts, social media and print collateral.
Typography
The pairing of Syncopate Bold for headings and Montserrat Regular/ Bold for all supporting text creates a clean and highly legible hierarchy. This combination supports the brand’s modern personality while remaining easy to apply across marketing and technical documentation.
Style Guide & Brand Assets
We delivered a complete brand toolkit including:
Logo suite, Colour system, Typography rules, Social media templates, Email signature, Letterhead, Iconography, Website-ready assets
The comprehensive style guide ensures consistency as the brand expands, and gives the team everything they need for long-term growth.
Website Design
The semi-custom website was designed with a clean, minimal interface and a darker UI to enhance contrast with the brand’s bright colours
Key features include:
Simple, high-impact visuals
Clear breakdown of services and software benefits
Booking functionality for consultations
The result is a website that feels modern, fast and easy to navigate—mirroring the product itself.
The Result
RunUp Performance now has a bold, future-focused brand identity that stands out in the sports technology space. The cohesive system—from logo to website—communicates clarity, innovation and movement. The new identity positions RunUp Performance as a trustworthy and forward-driven solution that gives performance staff the insights they’ve been waiting for, without disrupting team programs.
