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Studio Insights

  • Hand with pink tipped nails and diamond rings holding a bright pink handbag against a matching pink outfit

    2025 Colour series pink: the flirty colour in branding

    Industry:

  • Is Pantone playing it safe? What Cloud Dancer says about brand colour

    Industry:

  • Lavender high heel boot on runway symbolising luxury and confidence in purple branding

    2025 Colour series: purple – the mysterious colour in branding

    Industry:

  • Close-up of a person wearing bright orange Prada pointed-toe shoes with text overlay reading “Orange Colour Psychology.”

    2025 Colour series: orange – the fearless colour in branding

    Industry:

  • Close-up of a maroon leather jacket with a beige tag that reads “STOP DEVALUING YOUR BRAND.

    The hidden cost of cheap branding (and how to avoid it)

    Industry:

  • Close-up of a person wearing green clothing and heels, holding an iced matcha latte, with text overlay reading “Green Colour Psychology.”

    2025 Colour series: green – the calming colour in branding

    Industry:

  • Style guides explained: the key to consistent and confident branding

    Industry:

  • Close-up of a person holding a vintage yellow rotary phone over a bathroom sink filled with bubbles, with text overlay reading “Yellow Colour Psychology.”

    2025 Colour series: yellow – the happiest colour in branding

    Industry:

  • A bold red fire extinguisher and designer bag with a woman in red, symbolising creative pressure and clarity in branding for service-based businesses.

    Branding tips for service-based businesses – how to earn client trust in 2025

    Industry:

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2025, you were a big one 🫨 
More clarity, better s 2025, you were a big one 🫨 
More clarity, better systems, and work that actually felt aligned from start to finish. This year was about slowing down on purpose – travelling more, refining how we work, who we work with, and what we say yes to. Not chasing everything. Choosing focus over frenzy, quality over chaos, and setting boundaries that protect the way we work. The result? Stronger partnerships, clearer direction, and a studio that feels solid heading into what’s next. We’re so grateful for the clients, collaborators, and hype squad who trusted us, backed us, and built alongside us this year. You really did make it iconic. Here’s to everything we learned in 2025 - and building even better, more intentionally, in 2026 ✨ 
– Fifth Studio
Pink isn’t just a 'cute' colour anymore. It’s cal Pink isn’t just a 'cute' colour anymore. It’s calculated. From global icons to cult brands, pink has been used to command attention, build identity, and sell billions. Soft when it wants to be.
Powerful when it needs to be. If your brand is ready to mix warmth with authority, pink might be your secret weapon 💗 Want the full psychology breakdown and how to use pink strategically in your brand? Read the blog - link in bio!
Christmas looks a little different for us this yea Christmas looks a little different for us this year. From Australia, Argentina, and Dubai, all sending the same thing. Thank you for the support, trust, and incredible projects in 2025. Wherever you’re celebrating from, we’re so grateful you’re part of Fifth. Merry Christmas! 🎄
White works.
Playing it safe doesn’t. Colour isn’ White works.
Playing it safe doesn’t. Colour isn’t decoration - it’s direction. It signals confidence, intention, and whether a brand is here to blend in or lead. Right now, the brands winning attention aren’t whispering.
They’re making deliberate choices. Even when that means tension. White has a place. But it shouldn’t be the whole story. Thoughts?
Drop them below 👇
A little delayed with our November photo dump - be A little delayed with our November photo dump - because like so many businesses, December is always a special kind of chaos. 🫠 We’ve been busy tying all our clients’ projects up in pretty little bows before the Christmas break, and scheduling December + early January socials so everyone (including us!) can finally unwind and reset over the Christmas break! 🥂🎄 November gave us plenty to smile about:
✨ Cat celebrating her birthday in Italy
✨ Nat flying to Sydney for the Champions Award
✨ Welcoming new clients
✨ Wrapping up projects we’re seriously proud of Full hearts, full calendars, and so many moments worth remembering. 
Now we’re rolling into the final month of 2025 - ready to finish strong and step into 2026 refreshed, inspired, and ready to set new goals. What are you looking forward to this month?
LET’S GET SOCIAL

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